Findlay Hats are designed for good times. Combine that with the creative spirit of today’s explorers and we can produce some pretty incredible results. What a better way to test these hats, create some cool photos/videos,  and have a great time while doing it than with a little friendly competition and big prizes.  

Introducing the It Stayed Brigade, a series of tests & challenges designed for the Findlay Force.

Each task is assigned a point value and the harder the challenge is, the more points you will receive for successfully completing it. This will be a 2-month long campaign, with prizes & awards at the end. 

Version Three: June 5 - August 31 2016

For a challenge to receive points and be deemed as “successfully completed” it must follow theses simple rules. 



1) Sign the waiver at the bottom of this page. No submissions will count until that is done.

2) Your Instagram profile MUST be open to the public for the judges to view and must be your personal account.

3) Upload your photos to instagram and tag @findlayhats, #itstayedbrigade #findlayhats. Remember - please share quality content!

4) Teams may consist of no more than 2 members maximum. Posts can be shared from either account to count towards team points. One challenge per team maximum. 

5) You MUST be wearing a Findlay hat in every photo and/or video submitted. If you are doing a challenge where you could lose your hat, make sure you have your laces down and tied properly for water sports. Check out for more info.

6) Each challenge can only be completed once per contestant or team

7) Do not put yourself or others in danger. Do not do anything illegal. We are not liable for your actions. 

8) All entries must be submitted by midnight Pacific Time on August 31st. Each entry will be reviewed by a panel of judges from Findlay Hats and gone through with a fine-toothed comb. 

9) Photo must be taken between June 5 & August 31. No entries from before 2016 will count. 

The points will be tallied up and the standings updated via the Findlay Hats Instagram and on this page every 2 weeks. If you follow the above rules, you will be given a score on the post within 30 days of the post. Scoring is done at random times based on when we have time to do so. Thank you



Beginner (1 to 3 Points)

  1. Trampoline backflip - 1 Point

  2. Top of a ferris wheel - 1 Point

  3. Roller coaster- 1 Point
  4. Upside down on a roller coaster- 2 Points
  5. Snowball to the face - 1 Point
  6. Top of a mountain - 3 Points
  7. Top of a waterfall - 1 Point
  8. At a beautiful campsite - 1 Point
  9. Pie to the face - 1 Point
  10. Cliff Jump (into safe water) - 1 Point
  11. Tall cliff Jump (into safe water) - 3 Points
  12. Bridge jump (into safe water) - 2 Point
  13. Tall bridge Jump (into safe water)- 3 Points
  14. Double backflip off anything into water- 2 Points
  15. Fat Method on a snowboard - 2 Points
  16. Method on skateboard - 2 Points
  17. Bird on your head - 1 Point
  18. Zip lining - 2 Points
  19. Riding a horse - 1 Point
  20. Riding a human, like a horse - must be racing another duo- 1 Point
  21. Hat on a dog - 1 Point
  22. Hat on a dog that is doing a trick - 2 Points
  23. Sticking your head out of a sun roof - 1 Point
  24. Sticking your head out of an exotic cars sunroof - 2 Points
  25. Next to a Rolls Royce Phantom - 3 Points
  26.  On a mechanical bull - 2 Points
  27. On the podium of an event you placed in - 3 Points
  28. Grandpa/Grandma wearing a Findlay hat with the laces down - 3 Points
  29. While waterskiing, wake boarding, or wake surfing - 1 Point
  30. Jumping the wake while doing any of the above - 1 Point
  31. At a scenic viewPoint with your city in the background - 1 Point
  32. Shooting a bow - 1 Point
  33. SUPing(stand up paddle boarding) - 1 Point
  34. Hot air balloon - 2 Points
  35. Parachute or similar - 3 Points 
  36. Rock climbing - 1 Point
  37. Expert rock climbing - 3 Points
  38. Urban exploring - 1 Point
  39. Top of a tall building - 1 Point
  40. Top of a tall building with strong wind - 2 Points
  41. Under water - 1 Point
  42. Scuba diving - 4 Points
  43. Silly string to the face - full can - 2 Points
  44. Kite boarding - 1 Point
  45. 20+ feet in the sky while kiting - 3 Points
  46. While in a tree - 1 Points
  47. Bungie jumping - 3 Points
  48. On a train - 1 Point
  49. Loop on monkey bars - 2 Points
  50. Kayaking rapids - 3 Points
  51. Pond skimming - 4 Points
  52. Superman seat grab on anything cool - 2 Points
  53. On stage at a  decent sized concert - 2 Point
  54. Stage diving - 4 Points
  55. With a monkey - 2 Points
  56. Fish slap to the face - 2 Points
  57. Slack lining - 1 Points
  58. Slack lining in the forest - 2 Points
  59. Slack lining across something - 3 Points
  60. Breakdancing - 1 Point
  61. In a helicopter - 3 Points
  62. On a unicycle - 1 Point
  63. Flatland BMX - 2 Points
  64. While running a 5k or longer race - 2 Points
  65. Confetti to the face - 1 Point
  66. Waterslide 1 Point
  67. Radical waterslide - 3 Points
  68. Balancing something difficult on your head- 1 Point 
  69. Riding an elephant - 3 Points
  70. Ollying or tricking down a 5+ stair - 3 Points
  71. Water gun to the face - 1 Point
  72. Sandboarding - 2 Points
  73. Downhill luge/downhill carts (on a track) - 2 Points
  74. Handstand on a skateboard - 2 Points
  75. Jumping over a cactus - 2 Points
  76. Rafting with friends - 2 Points
  77. On the bow of a boat - 1 Point
  78. On the bow of a large ship - 2 Points
  79. On the bow of a large ship or boat with a high wind - 3 Points
  80. Shooting a firearm - 2 Points
  81. Shooting a firearm and hitting a stationary target - 3 Points
  82. Shooting a firearm and hitting a moving target - 4 Points
  83. Outside a store that carries Findlay - 1 point
  84. At Burning Man - 3 points
  85. On an exotic animal - 1 point
  86. Next a very long, straight road - 1 point
  87. Middle of the desert - 1 point
  88. In a forest - 1 point 
  89. In a bee suit, surrounded by bees (hat on the outside of suit) 3 points
  90. With a college mascot - 1 point
  91. With the Yik Yak App Tour Bus - 1 point
  92. On the Yik Yak mechanical yak - 4 points
  93. Next to the "Welcome to [state name] State" sign  - 1 point per state
  94. At the Space Needle in Seattle WA - 1 Point
  95. On a "tall Bike" - 1 point
  96. With a group of puppies - 1 point
  97. With an Olympic Athlete - 1 point & 3 points for gold medalist 
  98. Make the Findlay Logo...with findlay hats 2 points
  99. While holding a hunting falcon - 2 points
  100. Photo with the Findlay Limo
  101. At a Findlay Hats Event Booth




  1. On the head of someone famous - 5 Points 
  2. Riding a real dolphin - 5 Points
  3. While volunteering at a food bank/shelter - 5 Points
  4. On the podium of an event you won - 5 Points
  5. Photo of you on the Jumbotron at a major event - 5 Points
  6. While running a Spartan (or similar) race - 6 Points
  7. With a monkey wearing the hat - 7 Points
  8. Scuba diving with cool fish nearby - 5 Points
  9. On the head of a uniformed law enforcement officer - 7 Points
  10. On the head of a uniformed fire fighter - 7 Points
  11. On head of a uniformed active duty military service member - 7 Points
  12. At one of the Seven Natural Wonders of the world - 5 points
  13. On top of one of the top 10 tallest buildings in the world - 5 points 



  1. Get a Findlay triangle tattoo. 2 inches or bigger & done professionally. 20 Points and $100 in store credit every year for the life of the company
  2. Skydiving(beanie works for this) - 15 Points
  3. Findlay Logo written by a plane in the sky - 10 points
  4. Make the Findlay Logo outline with a group of  at least 30 people - 10 points




Think you have a good idea for a challenge to add to the list? Comment below, or just go out there and do & share it. Be sure to finish the post with "points?" the judges will see this, and post the point value if any. 





    We will be hosting It Stayed Brigade events across the US. Come by and hang out with the Findlay Force & win bonus points (& gear!). We will make announcements with the details, and there will be prizes given out regardless of size of audience that comes. 




    Please note - this video is for the last contest, a new video will be released shortly



    Update: any team with over 40 points will win 2 free It Stayed Brigade Limited Edition Hats! Free hats limited to the first 20 teams! 


    1st Place-

    • Portland Adventure with the Findlay Force! Not from the PNW? We will fly** you out here! From the NW? Bring up to 8 of your friends to Portland for a day you will never forget! Adventure may consist of, but not limited to:
    1. Private Chinese pirate ship sailing adventure
    2. Lunch at the most delicious Portland restaurants
    3. Voodoo Donuts
    4. Tall Bike riding
    5. Nature or urban exploration
    6. Swim in the mighty Columbia River
    7. Tour of the Findlay HQ & demo on how to make hats


    • 12 custom designed Findlay Hats designed by you for you & your pals
    • Co-design & name a new Findlay Hat for the "It Stayed Brigade" Year 2 hat. 
    • $300 in Store Credit
    • One year of Findlay Hat Of the Month Membership ($300 value)
    • Photo on our wall of fame

    2nd Place

    • $300 in Findlay Store Credit
    • 4 custom designed Findlay hats designed by you!
    • Six Month of Findlay Hat Of the Month Membership


    3rd Place

    • $150 in Findlay Store Credit
    • One 1 of 1 unreleased Findlay Hat 
    • Three Months of Findlay Hat of the Month Membership 

    4th Place

    • 4 Findlay Hats of your choice 

    5th Place 

    • 2 Findlay Hats & a letter of encouragement for motivation. 


    Everyone who enters will receive a voucher for 50% off the official It Stayed Brigade shirt & hat once the competition is over.

    Force choice: 

    $100 Store credit for our favorite It Stayed Brigade post.

    Viewers Choice:

    $100 Store credit for the It Stayed Brigade photo that receives the most likes on our page



    Rules & regulations & other fun stuff

    Some of the above challenges may be considered dangerous or contain a hazard to ones health. Findlay Hats does not condone or suggest any dangerous actions or activities. Do not attempt any of the above if they are outside of your skill level or you are not a trained professional. Do not break any laws or you may be  We encourage the use of a helmet with many of these stunts and points will count if you are wearing a hat under the helmet. We are not responsible for any injuries or damage caused while attempting to do any of the above stated challenges. By participating and using the hashtag #itstayedbrigade you acknowledge the above and agree to it.

    Entries that have not submitted a waiver, posted at the bottom of this page - will be disqualified from the event.

    If you are competing as a team, email with the names of your team members and your Instagram names.

    Photos used in this contest may be used by Findlay Hats for social media however copyright owner will be notified prior to any other use of your photographs.

    If your hat is damaged during the tests email to discuss the warranty options.

    We reserve the right to alter or change the prizes & entries at any time. No cash value may be exchanged for prizes. Entry void where prohibited.

    ** Flight for grand prize winner(s) will cover up to $500 in airfare, purchased by Findlay Hats. If transportation to Portland is higher than that, winner may be responsible for the difference in airfare. 

    We're not jerks, just trying to have some fun with this. Thanks for checking it out.

    Questions or comments? Post here before you email us so your question can help other people.